Equinox announced that the luxury fitness chain is offering a $40,000-per-year membership aimed at improving overall health and longevity — or “100 happy years,” according to its partner in the effort, Function Health.
As reported by CNBC, Equinox is teaming up with lab-test startup Function Health to launch “Optimize by Equinox,” a personalized health program that includes everything from personal training and nutrition plans to sleep coaching and massage therapy. The program, believed to be among the most expensive gym memberships in the world, is part of the fast-growing market for longevity and wellness, where the fields of medicine, biotech, fitness and nutrition are merging in the quest to slow the effects of aging, CNBC’s Robert Frank reported, adding that it will roll out at the end of May in two locations — New York and Highland, Texas.